Cobb County Government

Has a cost/benefit analysis been conducted for the SunTrust Park deal and, if so, what is the projected return on investment (ROI)?

Summary Response: Estimates from a private fiscal benefits study that was performed by Brailsford & Dunlavey indicated that relocating the Braves to Cobb County will generate $212 million in earnings while the ballpark is built and $61 million in earnings for every year the ballpark is in operations. Recurring revenues from operating the ballpark that will impact the local economy consist of spending by visiting teams, fans, the Atlanta Braves, and ballpark operators. Brailsford & Dunlavey estimate this spending to result in approximately $4 million per year to the local government in tax collections. The addition of a mixed use development at an estimated investment of $400 million is projected to add an additional $6 million per year in property taxes, approximately $3 million of which would go to the Board of Education and $800,000 to the Cumberland CID. Existing property taxes that have been identified to support the County’s annual $17.9 million debt service cost on the SunTrust Park financing totals $8.67 million.

A $10 million dollar return from ballpark operations and property taxes on an investment of $8.67 million produces a positive projected return of investment (ROI) of 15%. This calculation does not include the increased economic activity for existing businesses and the expansion of new businesses. The ROI at this most conservative calculation generates a positive return for the county.