Marietta, Ga. (Nov. 14) – Today, Cobb County Department of Transportation staff announced a data-sharing partnership with Waze (www.waze.com), the free, real-time crowdsourced traffic and navigation app powered by the world’s largest community of drivers. Designed as a free, two-way data share of publicly-available traffic information, the Waze Connected Citizens Program promotes greater efficiency, deeper insights and safer roads for Cobb residents, along with more than 100 other partners around the world.
“Joining the Connected Citizens Program was a logical step to take to ensure that we are providing our residents with the best available tools to make decisions about their daily travel on our roads,” Jim Wilgus, Cobb DOT director, said. “Our work is about helping people get around as safely and efficiently as possible. That means construction, certainly, but it also means making the most of technology. We are excited about how working with Waze will help us meet that goal.”
Two-way data sharing with Waze allows the county to provide an additional way to make the public aware of ongoing construction, traffic incidents and event-related lane closures. Growth is occurring in many regions of Cobb, including the Kennesaw State University area and the Cumberland Community Improvement, with the addition of SunTrust Park and The Battery. The Waze app combines Cobb DOT’s traffic information with user-generated reports to offer a more comprehensive look at conditions for commuters. The county will also collect anonymous, real-time data from Waze to help identify traffic trends. This information will be beneficial in transportation planning as Cobb continues to progress as a metro Atlanta hub for business, education and entertainment.
The Waze Connected Citizens Program gives municipal leaders an unprecedented look at road activity, empowering partners to harness real-time driver insights to improve congestion and make better informed planning decisions. Waze provides partners with real-time, anonymous, Waze-generated incident and slow-down information directly from drivers, and in return DOT provides real-time construction, crash and road closure data to Waze. The exchange creates a map that evolves with every driver and data point it receives and promotes safer roads by equipping Wazers with the knowledge to make smart commute choices to avoid delays due to daily construction or major traffic events caused by game days or dignitary visits.
“Through the Waze Connected Citizens Program, Cobb County will contribute critical data to the Waze app which is key for hyperlocal driver support,” Adam Fried, Waze’s new business development manager, said. “No one knows more about what is happening on the roads than Wazers, and Cobb County will be able to use these anonymous insights to further promote safer roads. In exchange, Cobb County is providing critical road closure and incident data to Waze, helping Wazers better circumvent major traffic events and real-time traffic blocks.”
To find out more about Connected Citizens, visit waze.com/ccp. To download the free Waze app for iOS or Android, visit www.waze.com/get.