The Cobb County Department of Transportation (CCDOT) recently received $37,975 in grant funding from the Georgia Governor’s Office of Highway Safety (GOHS). The grant, effective through Sept. 30, 2017, will support the Cobb County Pedestrian Safety Campaign. Federal funding will provide 100 percent of eligible costs for the project.
CCDOT has partnered with the Cobb County Safety Village, Safe Kids Cobb County and Cobb & Douglas Public Health to implement the campaign, which will include the development of a short video and distribution of pedestrian safety children’s books. Fourth graders who visit the Safety Village will view the campaign video and take a post-test to exhibit retention of key safety messages such as the importance of avoiding distractions from devices when crossing roads.
“Engineering, education and enforcement are equally important elements for improving safety in our community,” said Eric Meyer, CCDOT planning division manager. “This pedestrian safety campaign funding enables us to reach every fourth grader in Cobb County.”
The goal of the campaign is to reduce pedestrian injuries and fatalities through early encouragement of safe walking habits for youth in Cobb County and Georgia at large, where pedestrian deaths are up 37 percent over the past two years.