The Cobb County Department of Transportation (CCDOT) debuted “Pete’s Street Smarts,” an educational video on pedestrian safety for children, early this week. A collaboration between CCDOT, the Cobb County Safety Village, Safe Kids Cobb County and Cobb & Douglas Public Health, the animated short showcases what to do—and what not to do—when crossing roads.
Four key tips for traveling safely while walking are illustrated in the three-minute video, including avoiding distractions from devices and waiting to cross at intersections with the protection of the “walk” signal. The life-saving advice is delivered by a narrator, Pete, and presented onscreen through the actions of vividly colored characters. Techniques such as repetition, rhythm and rhyme are employed throughout to encourage retention for young viewers.
“This fun and informative video educates our youth about how to stay safe when walking to school, a friend's house or elsewhere. It is an engaging way to teach them how to take ownership of their safety as pedestrians,” said Eric Meyer, CCDOT planning division manager.
The video, produced in conjunction with Midtown Atlanta creative firm MOCK, The Agency, was funded by a grant from the Georgia Governor’s Office of Highway Safety (GOHS). The remaining grant funds will support the larger Cobb County Pedestrian Safety Campaign. Fourth graders from all County schools will visit the Safety Village, view the video and take a post-test to exhibit their understanding of the messages. Additionally, posters promoting the video will be featured in CCDOT’s CobbLinc buses.
The goal of the Cobb County Pedestrian Safety Campaign is to reduce pedestrian injuries and fatalities through early encouragement of safe walking habits for youth in Cobb County and Georgia at large, where pedestrian deaths are up 37 percent over the past two years.