WaterSense partners contribute to the program's success by enhancing the market for water–efficient products, practices, and services. Each year WaterSense recognizes those partners who have gone above and beyond in supporting WaterSense.

The G480-20 Standard describes the critical elements of an effective water conservation and efficiency program. This standard encompasses activities undertaken by a utility within its own operations to improve water use on the supply side upstream of customer meters through distribution system management, and on the demand side through customer billing and education practices.